as your payment method.
We are absolutely thrilled to have the privilege of collaborating with you and having you as a part of our affiliate program, one of the largest, most successful and competitive programs in the skincare industry.
Your selection as a NIRA Affiliate is a testament to your strong influence in the beauty realm and outstanding capacity to craft authentic, captivating social media content. We cannot wait to hear your thoughts on our devices, witness your achievements, and observe how your audience interacts with NIRA.
It all begins with one crucial step: your posts! So, what are the strategies that drive the remarkable success of NIRA Affiliates on and off social media? We’ve compiled our top tips in this blog for you.
Step 1: Create Engaging Content
What is your preferred platform medium for engaging with your fans? Whether it's YouTube, Instagram, TikTok, a blog, or something unique to you, content for each platform may look very different. Here are a few suggestions for how to promote NIRA on the following channels:
YouTube:
Top-performing video suggestions (in the order they should be posted):
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NIRA unboxing, introduction, and demonstration
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Results update ft. before and after photos’s (30/60/90 days of use)
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“Skincare Routine Update” including NIRA
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Technology comparison between NIRA & other at-home anti-aging devices or in-office treatments - find resources on our blog here.
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Gift guides for special holidays such as Mother’s Day or Christmas
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Sales announcements
Other suggestions: Introducing NIRA and sharing results with your fans should always be the first step. Moving on to promoting in gift guides or specific sale announcement videos can come later on, once your audience knows all about NIRA!
We recommend choosing an SEO-friendly title that includes a keyword such as skincare, anti-aging, etc. so that your viewers already have intent for improving their skincare routine when clicking the video. Don’t forget to include your unique discount code and links in your description to earn commission!
Instagram:
Top-performing suggestions:
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NIRA unboxing + introduction reel
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In-feed post ft. product photos and selfies with the device
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Review reel ft. before and after photo’s (30/60/90 days of use)
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Technology comparison between NIRA & other at-home anti-aging devices or in-office treatments
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Pamper/Luxury/Skincare/Selfcare routine reels
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NIRA product demonstration reels
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Check-ins on your story during your daily NIRA treatment
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Sale announcement stories & reels
Other suggestions: Use Instagram’s currently trending audio by choosing music that has an arrow next to it. Take advantage of Instagram’s closed captioning to help viewers understand your content without volume. We prefer all-white text overlays with no background if text is on screen. Don’t forget to tag us for the chance for us to repost you & to use your unique discount code and links when posting to earn commission!
TikTok:
Top-performing suggestions:
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NIRA unboxing + introduction
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Review ft. before and after photo’s (30/60/90 days of use)
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Technology comparison between NIRA & other at-home anti-aging devices or in-office treatments
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Pamper/Luxury/Skincare/Selfcare routines
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NIRA product demonstration
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Sales announcements
Other suggestions: We prefer all-white text overlays with no background if text is on screen. Tag NIRA for the chance to be included in our feed & don’t forget to post your unique discount code and links to earn commission!
Facebook:
Top-performing suggestions:
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Review ft. before and after photo’s (30/60/90 days of use),
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Sale announcements
Other suggestions: Don’t forget to use your unique discount code and links when posting to earn commission!
Newsletter:
Top-performing suggestions:
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Review ft. before and after ’photos (30/60/90 days of use)
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Gift guides for special holidays such as Mother’s Day or Christmas
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Sales announcements
Other suggestions: Include imagery of you using or posing with the device. Find product photos that you can download and use in your newsletter here. Don’t forget to include your unique discount code and links to earn commission!
Blog Post:
Top-performing suggestions:
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Review ft. before and after photo’s (30/60/90 days of use)
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Technology comparison between NIRA & other at-home anti-aging devices or in-office treatments
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Gift guides for special holidays such as Mother’s Day or Christmas
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Pamper/Luxury/Skincare/Selfcare routines,
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Sale announcements
Other suggestions: Don’t forget to include your unique discount code and links to earn commission! Find product photos that you can download and use in your blog here.
Pro Tip:
NIRA’s top-performing platform is YouTube. This is the easiest platform for educating your audiences, introducing them to NIRA’s revolutionary technology, and showing them the wonderful results our devices can deliver, all in one place!
We suggest creating at least two full-sized YouTube videos: an unboxing video introducing the product, and a results update video. Share the link to your latest YouTube video on your other platforms to drive views and engagement. NIRA encourages our affiliates creating YouTube videos to use the following talking points:
- Introduce the NIRA laser(s) (the world’s most powerful at-home skincare devices)
- Tell your audience why YOU decided to implement NIRA into your skincare routine (ex: signs of aging, skin concerns or conditions, etc.) Be authentic!
- Demonstrate how to use NIRA while discussing a few of its benefits
- Use the serum after treatment while discussing a few of its benefits
- Share a review and any results so far including before and after photos
- Invite viewers to join you on the NIRA 90-day challenger for younger-looking skin or their money back
- Always provide your unique code to purchase
Aesthetic Suggestions
In the visual world we live in, aesthetics are becoming ever more important. In order to optimize the conversions you receive from your photos and video and for the chance to be featured on NIRA’s social media, please follow these styling guidelines:
- Film/shoot with a clean, dry face
- Wear your hair back with minimal to no makeup
- Wear neutral-colored contextual/skincare clothing
- Capture content in a bright, natural light or in front of a ring light (no fluorescent or dark lighting please)
- Use a neutral-colored bathroom or vanity setting
- Avoid loud, brightly colored nails, accessories (rings, necklaces, headbands), or strip lashes
Step 2: Educate Your Audience
Most people don’t have or use lasers on their face at home, and many have never gotten an in-office treatment. This is an opportunity to present something new and unique to your fans! You get the opportunity to speak to, demonstrate, and explore NIRA’s innovative technology and benefits with your audience–exciting right?!
Learn more about how NIRA’s laser technology works here, and see our clinical study results here. To make it easier, we have also compiled a full list of benefits for each product in your Selling NIRA Cheat Sheet.
Pro Tip:
Proactively answer questions that your fans may have to guide them to an educated purchase.Examples:
- What is NIRA? How does laser technology work? Are the results proven?
- Where on my body can I use NIRA and see results?
- Does NIRA hurt and is it safe to use for all skin types?
- Does NIRA help skin concerns other than wrinkles?
Step 3: Demonstrate Use
Although operating a laser on your face may be exciting, it can be daunting as well. To highlight how safe and easy-to-use the NIRA lasers are to your audience, why not show them in use? Be sure to demonstrate how to use the device properly–you can find instructions here.
Step 4: Stay In The Loop!
The NIRA Affiliate Program is growing and improving every day. We reserve spots in our affiliate program for engaged affiliates that create quality content, send traffic to NIRA’s website, and generate conversions.
To support you in your content creation, our team routinely sends out monthly content guides and calendars that include new awards, sales, and posting suggestions to help you generate conversions and ensure your success with our program. Check out our Tips From Our Top-Performing Affiliates blog to learn more about your peer’s favorite tips & tricks for filming successful content!
As always, the NIRA Influencer Team is here to help you! If you have any questions, are not sure what to post, want us to review your content, or need any suggestions please don’t hesitate to schedule a free training session here or reach out to us at partners@niraskin.com. We are happy to assist you!
