Our Purpose
NIRA’s purpose is to revolutionize skincare by bringing professional-grade technology—once reserved for dermatologists and plastic surgeons—directly to your home. Designed, engineered, and manufactured in the USA, our lasers set the gold standard for quality and innovation, delivering unparalleled results for your skin. We believe that no matter where life takes you, NIRA helps you feel your best through every chapter.
Our mission is simple: to bring professional-grade results directly to your home with cutting-edge technology. We’re redefining laser treatments, making it easier than ever to achieve your best skin—starting with the world’s first and only painless at-home laser technology.
Quality
We offer clinical-grade, patented, and award-winning laser treatments without pain, redness, or downtime.
Science
Our laser technology is FDA-Cleared and clinically proven to reduce wrinkles and renew skin by building collagen.
Simplicity
We make anti-aging skincare quick and easy, each treatment only takes 3 to 5 minutes a day.
Comfort
Our in-house laser experts optimized non-fractional laser technology to revolutionize at-home skincare.
Made in the USA
All NIRA lasers are made in New England - where product assembly, programming, and testing are all done!
Founder’s Journey
Laser expert David Bean founded NIRA with a clear vision: to transform skincare by bringing the best professional-grade technologies to the home market.
For decades, David developed semiconductor laser diodes for professional treatment systems used by dermatologists and plastic surgeons. He recognized that people were spending thousands on in-office laser treatments that came with harsh side effects and costly downtime. Most importantly, these treatments were inaccessible to most people.
David set out to optimize these same laser diodes for at-home use, delivering professional-grade results without the side effects or high costs of in-office treatments. After extensive research, development, and clinical studies, David and his team created the first and only painless at-home laser device, delivering measurable skin improvements with consistent use—equivalent to professional treatments—with no pain, downtime, or high costs of traditional procedures.
NIRA Today
Today, NIRA’s award-winning, non-fractional laser technology boasts 19 international patents, is clinically proven and FDA-cleared, and has earned over 3,000 five-star reviews. It has been featured in leading publications like Forbes and Marie Claire, and is trusted and recommended by estheticians and dermatologists worldwide.
But what we value most are the countless stories from our customers who have rediscovered their confidence through NIRA. The impact we’ve had on our customers’ lives is what drives us to continue pushing the boundaries of skincare innovation.
As we continue to grow, our vision remains unchanged: to create groundbreaking technologies that make professional-grade results accessible to everyone, empowering you to feel confident in your skin, every day.
