NIRA In The Media

"Lab assessment found the device to be convenient and efficacious, and unlike professional lasers, causes no damage to skin. 'It’s easy to use, painless and only takes three minutes to cover the entire face,' a tester revealed. After almost a month, I noticed some improvement in smile lines - the area appeared to be tighter.”

— GOODHOUSEKEEPING

"I like having the ability to adjust the intensity based on my skin’s sensitivity, and I love that there is no pain, redness or downtime during the treatments, making it easy to incorporate into my daily routine."

— Tatiana Bido, NEWBEAUTY

“When it comes to stimulating collagen production, lasers are far superior to LED. Enter NIRA Laser, the cult skincare tool with rave reviews for reducing dark spots, acne scars and wrinkles. ...It’s perfectly sized for targeting crows feet, the neck, chest and even lined hands – a great investment for full body rejuvenation.”

— British Vogue

PureWow

"Overall, we scored the NIRA laser an average of 94/100 on the PureWow100 scale. The results—particularly Dickey’s—are the most impressive I’ve seen of any beauty tech device thus far, and using it is intuitive and quick."

The Daily Beast

"I know what you’re asking: did it work? I used the Nira for 90 days. According to the app’s analysis, my skin went from appearing to be 30 years old at my first analysis to appearing to be 25 years old. [ . . . ] And if it keeps me from feeling a need to drop $15K on a deep-plane facelift in 20 years, I’m happy to put in my five minutes every day."

The Gadgeteer

"I already used the Nira Laser around my eyes which uses heat to promote healing and collagen production"

Mashable

"[After] 90 days, while there was definitely improvement to my skin, it was subtle. It took three monthsto see any significant smoothing to my crows' feet."

NewBeauty

Dresher says. “For the price of one laser facial, I can treat my skin to a medical FDA-approved facial in the comfort of my own home daily. When I couple using the Nira+ Pro with makeup, specifically matte makeup, my base look flawless."

SHEFINDS

"with 50% more power and 35% faster treatments than the original, it makes achieving clinic-level results quicker and easier than ever."

Marie Claire

"I Tested the $599 Nira Pro Laser for Weeks—It Made My Skin Glow More Than Any In-Office Treatment"

Forbes

“This FDA-cleared handheld device can reduce the appearance of fine lines and wrinkles... NIRA features non-fractional laser technology to trigger collagen production in a comfortable, safe manner that’s suitable for all skin tones.”

NewBeauty

"The NIRA Pro Laser is the first and only FDA-cleared, painless, at-home laser with a large enough treatment tip to target the full face, neck, chest and back of the hands. Our editor also raved that the NB100 brand cured her“melasma mustache.”"

Town & Country

"It's small, easy to use, and quick—I can treat both eyes in under 3 minutes. With any beauty device, compliance is key, and NIRA already has me promisingly addicted."

Elle
Best Tools & Hair Treatments 2024

"The NIRA Pro helped reduce fine lines on the forehead and around the eyes with consistent use."

Mindbodygreen

"Women Over 50 Say This At-Home Device Makes Their Wrinkles Disappear"

NewBeauty

"I highly recommend NIRA Pro to anyone looking for a painless, effective, and convenient solution to combat the signs of aging and achieve radiant, youthful skin at home."

SheFinds

"Using the laser by your eyes can help minimize those very noticeable fine lines that are so difficult to remove with skincare."

Cosmopolitan

"I've gotten many in-office laser treatments with a myriad of results. So when I first heard of the Nira—a laser you can do at home—I laughed"

Well+Good

"Why we love it:The latest and most powerful device from NIRA yet, the Pro+ Laser uses the same 1450nm non-fractional laser wavelength found in offices, but at a lower intensity that’s safe for daily at-home use."

W Magazine

"The latest iteration of this at-home laser represents a notable advancement, delivering 50 percent more power to effectively target fine lines and stimulate collagen production."

Cosmopolitan

"Looking to reduce fine lines and wrinkles?"

Vogue

"The Nira Pro Laser, which is said to warm the dermis to “just below the pain threshold.”

NewBeauty

"When the NIRA Pro Laser first came out, it seemed like every day a new celebrity was touting its benefits. Although the priciest on the list, it’s one of the most powerful."

Parade

“Makeup can only be as good as the skin is underneath,” explains Dresher. “Good doesn’t mean ‘perfect’—it means taken care of and well-maintained.” She adds that her favorite tool to use on mature skin before makeup application is the Nira Pro+ Laser."

Tom's Guide

"If you have a beauty-lover or skincare guru in your life, I recommend the NIRA Pro Laser "

OK! Magazine

"Need something for your loved one, your significant other or your mom? Look no further — we've got you covered."

CNN Underscored

"This revolutionary, FDA-cleared at-home laser works by stimulating collagen production."

SheKnows

"Whether the person you’re shopping for is looking to achieve brighter, more radiant skin or target fine lines and wrinkles, NIRA’s at-home lasers offer the perfect solutions for dream skin."

AskMen

"Lasers were never part of the at-home skin care routine until recently and NIRA is a certified leader in the space. The easy-to-use, handheld instrument excels at stimulating natural collagen production while reducing the appearance of fine lines. Best of all, there is no downtime or pain, which means you can literally laser to your heart's content without experiencing significant side effects."

Cosmopolitan

"I'm an OG Nira user because its massively improved my acne scars and helped smooth my skin. But this new Pro+ device is more powerful and way faster to use. Like, I can laser my entire face in less than three minutes."

OK! Magazine

"The first and only painless at-home laser with a large enough treatment tip to target the full face, neck, chest, and back of hands. FDA-Cleared, clinically proven to reduce wrinkles and fine lines."

CNN Underscored

"Not just another short-lived skin care fad, laser treatments have been clinically shown to improve skin's texture and tone. Take 20% off sitewide."

Yahoo

"One of the only at-home lasers of its kind, NIRA is an all-in-one anti-aging tool. The device is clinically proven to reduce fine lines and wrinkles by stimulating your body's own collagen production. NIRA treatments are only 3-5 minutes, so it's easy to add them into your daily routine, plus they're safe for all skin types and totally painless. With five different levels, you can adjust the intensity of the non-fractional laser to your comfort, and the treatment tip is big enough to treat the full face, neck, chest, and back of hands."

W Magazine

"Once I was in the clear with the one pump a day, I upped it to one pump twice a day, and then two pumps in the morning and at night. I have been using the NIRA Pro+ Laser recently, which can sometimes dry out my skin."

Haute Living

"More youthful skin in just two minutes a day? Yes please!"

Entertaintment Tonight

David Bean, founder of NIRA, celebrated the launch of NIRA Pro+, the brand's most powerful, at-home laser which delivers 35% faster results in just two minutes a day with a party in Los Angeles, California.

BeautyMatter

"A finalist for the 2025 BeautyMatter Awards in the Best Breakthrough Skincare (Tool) category!"

New York Post

"Another cool thing I noticed (I guess you can call it a safety feature) was that whenever I tried to double treat an area in a row, the laser would make a different sort of beep sort of like the R2-D2 to push me to move on. Because I'm a daredevil, I tricked the machine by lifting it from my skin and then going back to the same spot multiple times."

Forbes

"If she's all about the latest and greatest in at-home anti-aging devices, the NIRA Pro will be her new best friend. Clinically proven to reduce wrinkles and stimulate natural collagen simultaneously, this device is also great for those who have limited time to spend on their self-care routines, thanks to a large enough treatment tip that can target the full face, neck, chest and even the back of the hands in a matter of minutes."

OK! Magazine

"NIRA Pro+ is a newly launched, FDA-cleared at-home laser that uses the same 1450nm non-fractional technology trusted by dermatologists to stimulate collagen, smooth fine lines, and restore firmness without pain, irritation, or downtime. With 50% more power than its predecessor and a 2-minute daily treatment time, it delivers clinical-level results from home and is ideal for targeting."

Real Simple

"Usually, I try to do this bare-faced before I do the rest of my skincare routine, but after a recent chat with the Nira founder, David Bean, he told me that as long as a serum or cream has been fully absorbed into your skin, you can use it in tandem with other skincare products. I sound like a broken record, but consistency is key here. I try to use it around four to five times a week and have definitely seen results."

AOL

"Our experts also recommended keeping up-to-date with all of the skincare treatments available think lasers (including new in home treatments like the Nira Pro+, which delivers professional-grade wrinkle reduction in just 2 minutes a day), microneedling, NuFace and LightStim, and non-surgical procedures like Emface, described as non-face lift face lift that uses a combination of radiofrequency (RF) and high-intensity focused electromagnetic stimulation (HIFES) to lift and tighten facial skin and muscles and can reduce the appearance of wrinkles."

BodyBeautiful

"The NIRA rejuvenation laser is for use at home to target wrinkles, crêpey skin, fine lines and to brighten. It’s safe for all skin tones and types, for men and women."

Forbes

"Nira lasers utilize a non-ablative and non-fractional laser technology that stimulates collagen production and promotes skin rejuvenation without damaging or removing the outer layer of the skin."

Marie Claire

"The first thing that you need to know is that Nira is a non-ablative laser device, meaning that it won't injure the skin or require downtime. It's also 200 times more powerful than LED devices with zero pain or discomfort."

The Zoe Report

"Designed to treat fine lines and wrinkles, the NIRA Pro works by gently heating your skin to boost collagen production on your face and body."

Elle
as featured in
Yahoo! Life

The NIRA Pro is a painless at-home version that’s clinically proven to reduce fine lines and wrinkles.

The Mirror

"The results I’ve gotten from using NIRA are better than the results I ever got with injections," one 65-year-old shopper wrote, hinting that she found it more effective than tweakments such as Botox.

Shop with Me Mama

Using non-ablative laser technology, the NIRA PRO Laser directs low-level laser therapy deep into the outer layer of the skin, triggering skin cells to regenerate. Unlike traditional laser treatments, it does not cause irritation or require recovery time.

Cosmopolitan

The Nira laser heats the dermis—aka the middle layers of your skin—which accomplishes three things: It kills old cells, resulting in skin renewal; it releases heat-shock proteins that help stimulate the building of new collagen; and it untangles old collagen, which helps remodel the collagen in your skin.

The Quality Edit

There was a time when lasers couldn’t be used on dark skin because they’d burn and damage the skin. Luckily, technology has slowly been made more inclusive of all skin tones without fear of leaving the derms office with botched skin.

CES

With a big enough tip to treat the full face, NIRA Pro is the largest and fastest, painless at-home laser that is FDA-cleared and clinically proven to reduce wrinkles and renew skin appearance.

Gal Pal

The Nira lasers are FDA-cleared and utilize patented, non-fractional and non-ablative laser technology to stimulate natural collagen production without pain, redness, or downtime.

Simpli

One significant advantage of using the Nira Home Laser is its convenience. You can use it at any time that fits your schedule without needing an appointment or professional assistance.

Simply Beauty Minerals

NIRA's non-fractional, non-ablative laser tech is like a secret weapon against aging. This magical wand gently warms the deeper layers of your skin, jump-starting collagen production without any pain or downtime.

MyConfidentStyle

The Nira actually works to stimulate collagen production which tightens your skin and diminishes wrinkles and fine lines from sun damage and overall aging.

Mommy Travels

The Nira actually works to stimulate collagen production which tightens your skin and diminishes wrinkles and fine lines from sun damage and overall aging.

Empty Nest Blessed

[A]t-home devices—like the Nira Pro Laser—offer an affordable, convenient way to achieve younger-looking skin,as long as you’re willing to commit to consistent use.

CNN Underscored

"My dad uses this at-home laser treatment for just a few minutes every night before putting on his retinol. He says it is quick and easy to use and he has noticed a real difference in the appearance of his wrinkles. It makes his skin look tighter and healthier too. Lasers like this are a great alternative to costly injections or surgery, plus there is the added convenience of being able to use it in your own home."

Honest Voice

The Nira laser is a hand-held device which delivers shots of non-ablative laser light into your skin.They heat your dermal layer with the aim of triggering the skin to produce more collagen. And the idea is you do this pretty much every day with best results seen after two to three months. Four years ago I first tested the original Nira Precision (£429/$449) device to target the lines on my forehead.When I compared the before and after pictures it had reduced the depth of deeper lines.

OK! Magazine

With NIRA Flex, you get access to advanced laser skincare for just $45/month, with no long-term commitment. It's the perfect way for Dad to test the tech before fully committing, making it an ideal Father's Day gift that's both thoughtful and practical.

MSN

"Usually, I try to do this bare-faced before I do the rest of my skincare routine, but after a recent chat with the Nira founder, David Bean, he told me that as long as a serum or cream has been fully absorbed into your skin, you can use it in tandem with other skincare products. I sound like a broken record, but consistency is key here. I try to use it around four to five times a week and have definitely seen results."