Creating a product giveaway involves more than just picking a winner. Successful giveaways don’t happen by accident. The purpose of running a giveaway, includes creating brand awareness, generating engagement, and increasing sales.
Check out these tips to create a successful product giveaway!
It’s important to promote a giveaway everywhere you can including all social media platforms and alerting your email list. This can include a blog about the giveaway, sharing it in a newsletter, creating a Youtube video, posting on social media, reminding followers with a story or repost, or even hosting a Facebook Live - make it exciting!
Create a clear set of official rules
A giveaway post should include all the important information such as the requirements and how to enter.
In addition, include a short description of the benefits, and details on how to enter the giveaway along with the end date.
Giveaway Requirements: Like the post, Follow @nira_skin on Instagram + tag three friends in the comments.
You can copy/paste this to your caption:
NIRA SKINCARE LASER GIVEAWAY! 💕 NIRA brings the med-spa home to treat fine lines & wrinkles in just 2 minutes a day! Hands down my favorite anti-aging device! For a chance to win a FREE NIRA SKINCARE LASER:
- Like this post
- Follow @nira_skin ✨
- Tag 3 friends in the comments of specific photo
Giveaway closes (mm/dd) at 11:59 PM EST. The winner will be chosen at random and get a DM from @nira_skin. Open to USA residents only. Good Luck! (This contest is not sponsored, endorsed, administered by, or associated with Instagram or Facebook)